Meet the A and the K.
Abbie Wheeler
Co-Founder & DirectorAbbie is the storyteller who turns brands and destinations into content people want to watch, read and share. A former radio producer turned senior communications strategist, she brings sharp editorial instincts and an insider’s understanding of what media and audiences actually want.
Abbie has built recurring national broadcast platforms that keep delivering year after year, not just one-off moments, and has deep relationships across travel, lifestyle and consumer media, as well as with leading creators and talent.
She pairs creative ambition with strategic rigour, turning big ideas into campaigns that earn attention, build brands and stand up to commercial scrutiny.
Off the clock: Chasing sunshine, frequenting babycino hotspots with the family and forever plotting the next adventure.
Kristy Meudell
Co-Founder & DirectorKristy is the strategist behind some of Australia’s most talked-about travel campaigns. Over more than 15 years across Destination NSW, Virgin Australia, Visit California and agency, she has turned destinations, events, airlines and travel-tech brands into national and global headlines.
Leading global PR, influencer and media programs, she has built long-running broadcast partnerships, celebrity content series and integrated campaigns that reached tens of millions and drove real bookings, earning recognition at Australia’s leading PR awards.
Kristy pairs big-picture strategy with sharp judgement in fast-moving news, giving clients senior counsel on reputation and issues when it counts.
Off the clock: Up as sun rises, Kristy practises yoga most days, loves checking out the latest hot spots and is a passionate advocate for animal rescue.